Jingle Therapy - SBS & Asociación de Alzheimer de Puerto Rico
Jingle Therapy is an alternative, non-pharmacological new
Alzheimer's treatment developed by VMLY&R Commerce & Health, Spanish
Broadcasting System and Puerto Rican Alzheimer's Association, that uses old
popular jingles to bring back meaningful memories on patients and soothe their
symptoms.
Watch this neurological explanation about music and advertising jingles as powerful stimuli on Alzheimer's patients.